ABC's 'Mistresses' is Up 17 Percent to Become the First New Scripted Summer Series to Build on its Debut in Adults 18-49
via press note:
With The Bachelorette and Mistresses, ABC earned second place on Monday night Total Viewers and Adults 18-49. ABC’s Mistresses became the first new scripted summer series this year to grow from its debut among Adults 18-49. A big gainer in TV playback, last week’s Mistresses debut saw a 41% increase in its first round of Live + 3 Day Adult 18-49 ratings.
Opposite The Voice from 8-10pm, ABC’s The Bachelorette held the #2 position in its 2-hour time period with viewers and young adults. The ABC unscripted series held even week to week among Adults 18-49.
During the 10 o’clock, ABC’s Mistresses grew from its week-ago debut by 17% in Adults 18-49. Please Note: From the Live + Same Day ratings to the Live + 3 Day ratings, last week’s debut of Mistresses shot up 41% among Adults 18-49, building from a 1.24 rating to a 1.75 rating.
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